As the media plays him up, Donald Trump is sucking all the oxygen in the room.
That’s not to say he’s completely wrong on issues, but his selling points are playing to the crowd that makes up primaries…not the main event in November 2016.
Effective GOP candidates should use Trump-etings that resonate with primary-goers, then add their twist to 1) strengthen their bonafides, and 2) weaken his.
For instance, Scott Walker’s background can electrify a middle class audience.
At his next event, he can apologize if he’s late, then explain he stuck his thumb out as Trump’s helicopter went by but it wouldn’t stop, so his pickup got stuck in traffic.
In a cheerful and upbeat way, he just branded Trump a rich, chopper-privileged guy (who won’t stop to help the less fortunate), and himself a traffic-weary Every-Guy.
As a followup, he could joke with motive: Trump knew he’d never get Walker’s vote (playing on free chopper rides a vote-pandering Donald gave Iowa fair-goers’ kids).
With Walker’s blue-collar style, he can push policy issues across similarly.
The media will enable Donald Trump as long as he keeps frustrating Republicans. If they can’t beat the GOP one way, they’ll do everything to beat them another way.
Republican candidates aren’t just fighting Trump…
…they’re fighting The Donald’s media enablers too.
But most GOP-ers mistrust the media…that can be used to Trump’s disadvantage as well. (Walker) “Looks like the media really loves this guy…what does that say?”
In business, an effective salesman uses a competitor’s strength against them. It’s no stretch of the imagination to believe the same tactic is effective in politics.
It’s time they used that method to get their message out.
In our humble opinion.