Pundits are scrambling to discuss the faces in the 2016 GOP presidential field.

Too bad they’re not focusing all that energy on a 2016 message.

Reagan didn’t win in a landslide because of his charisma. His message connected.

A pretty face with a faulty message will come up empty in 2016…just ask Mitt Romney. It should be evident that the challenge is selling conservative principals effectively.

Honest Democrats and Independents are conflicted over the failure of Liberal policy. It’s time to make serious efforts to define and sell them on Republican solutions that resonate.

Hard to do that, when it seems many in the GOP are embracing Big Government as well.