Agonizing over why pollsters have been so wrong of late, a respected analyst now suggests the solution may be to go back to live interviews for better results.
In a world where media bias rules, does anyone think that solves their problem?
A previous blog noted media bias will motivate secrecy, thus defective polling.
Odds are, those wanting to hide their leanings in a phone interview will be even more likely to hide them in a personal interview….if willing to interact at all.
Good luck with those public interviews.
In the meantime, it would be a lot more useful to consider not allowing polling results to be publicly announced through the media while polls are still open.
At least then no one can make a case for the media driving election results.